Hoberg & Driesch, as one of Europe’s leading wholesalers of steel tubes, has always opted for quality throughout its 75-year history. And that was also the case last year, when it established a new company with storage facilities
A ccording to Nenad Đorđević, H&D’s MD for Southeast Europe, this company has succeeded in creating very close and lasting relationships with its traditional customers, and is now starting to do the same in this region. The company now plans to improve its steel tubes processing capacities in the second phase of investment, especially in the automotive sector.
Hoberg & Driesch, which has existed for 75 years, has always prioritised the quality of its products and services, as well as customer satisfaction. Is that how you’ve become one of Europe’s leading wholesalers of steel tubes?
– That’s right, Hoberg & Driesch has always opted for quality throughout its entire history.
Furthermore, as one of our core promises, we ensure delivery capability for a wide range of our products, and with it our customers’ own delivery and production commitments. This has provided the basis for us to create very close and long-lasting customer relationships, which we are now also starting to do in Southeast Europe.
How did Hoberg & Driesch end up launching operations in Serbia? Has it turned out that our country is a good place for German companies to do business?
– As part of our internationalisation strategy, we were seeking favourable locations in Southeast Europe. Given that Serbia is at the heart of the region’s metal processing industry, we considered it the right place to be located in the wider area.
Serbia is already attracting more companies, thus providing more business opportunities for steel tubes processing in the near future
As a matter of fact, more companies have decided to come to Serbia to build-up their business here, so it is the right time and place.
Your company plans to improve its steel tubes processing capacities in the second phase of its investment, especially in the automotive sector. Do you find the current circumstances and economic environment favourable?
– The current overall economic environment is, of course, challenging, and the automotive sector is no exception. However, with the support of Hoberg & Driesch Processing, and by bringing into play its experience and reputation in the automotive sector, we are confident of developing a sustainable, enduring business locally. Furthermore, Serbia is already attracting more companies, thus providing more business opportunities for steel tubes processing in the near future.
You are operating as Hoberg & Driesch Southeast Europe, a new company that will distribute the famous H&D portfolio of steel tubes? Do you expect this new subsidiary to fortify your presence in Southeast Europe?
– Hoberg & Driesch currently has foreign branches in nine countries. All these branches strengthen our market presence in a natural way and enable close proximity to, and service for, our customers that would otherwise not be possible. Furthermore, local branches can respond in a special way to the specific local requirements and needs, thus providing an important contribution to achieving joint success with our customers. Hoberg & Driesch Southeast Europe will therefore certainly fortify and expand our presence with our products and services in the region.