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Jasenko Lazović, Director, Translucent Logistics

Turning Adversity Into Opportunity

At Translucent Logistics they are extremely proud that the company has offered a comprehensive range of logistics solutions since its inception, with a deep understanding of the key business challenges confronting the transport and logistics sector

The Translucent Logistics team is deeply committed to solving the key challenges of sustainability, digitalisation and workforce availability, which they view as opportunities to innovate and advance, in the belief that this will help the company offer clients logistics solutions that are even more customised and sustainable.

What kind of initial vision and strategy did you have when launching the business?

– When we embarked on our journey in the logistics sector, we envisaged a business that would not only offer a wide range of universal logistics solutions, but that would also address the key challenges confronting the enterprises operating in this industry.

Our vision from the outset was for us to become a reliable partner to companies seeking to optimise operations along their supply chain and advance the overall efficiency of their logistics.

Our strategy is built on foundations of several key principles, which include being client-oriented, accepting the latest technology and continuously innovating our services, maintaining a presence in key regions and offering logistics solutions at a global level, as well as transparency, sustainability and the continuous improvement of services.

Are you satisfied with your results and current market position?

– Our first year of operations really presented us with a unique series of challenges, including a major energy crisis and the continuing conflict in Ukraine. We have attempted to turn this adversity into an opportunity, and such an approach has contributed to securing our position on the global market. We are satisfied with the progress we’ve achieved, given that we’ve succeeded in establishing a strong presence in the logistics sector, serving an ever-increasing number of clients with various needs.

We adapt our services proactively to ensure that they are aligned with industry best practices and that we can anticipate our clients’ demands

In the dynamic world of logistics, it is vital to monitor and keep pace with global trends that encompass, among other elements, technological advances, amendments to trade regulations, changes in consumer preferences and new sustainability practices. We adapt our services proactively to ensure that they are aligned with industry best practices and that we can anticipate our clients’ demands. Our commitment to tailoring our services is driven by our understanding that every client and every shipment is unique.

What are the key issues for the transport and logistics industry; and how much attention do you devote to those issues?

– Sustainability, digitalisation and workforce availability are key issues in the transport and logistics industry, and they don’t only shape the present situation, but also have a significant impact on the future of our business. We recognise the logistics sector’s environmental impact and actively seek ways to reduce it. This includes adopting environmentally friendly transport methods, optimising routes for efficiency and investing in technologies that minimise our carbon footprint.

We see digitalisation as the driving force that will enable us to continue simplifying processes and reducing costs, and that will allow us to provide even more customised logistics solutions in the future. We are fully aware that artificial intelligence and advanced digitalisation will play a key role in the future of logistics, because AI-driven algorithms are able to optimise supply chains, predict demand and improve route planning. The availability of skilled labour is vital to our industry. We invest in training and development programmes in order to nurture talented individuals in our organisation.

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